Instagram has announced new ways for creators to make money through Instagram Live and IGTV. Now the creators in Instagram can earn from the latest two features: Badges in Live, and Ads in IGTV.
Badges in Live
To support the favourite creators, fans can now badges in live steam. These badges will be available just above the comment section. Fans can buy badges by clicking the ‘Buy’ button.
Testing for buying badges will start in next month with some group of users and businesses, later it will extended to other users based on countries.
Ads in IGTV
Instagram is rolling out Ads in IGTV in next week. It is available for long-form video destinations. Instagram will share revenue generated from Ads with the creator.
Ads will appear when an user clicks the IGTV video in feed. The length of the advertisement will be less than 15 seconds.
Instagram will test various experiences within IGTV ads through out the year with skip ads and more to give best experience to creators, advertisers and users.
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